Businesses on Twitter are increasingly creating rich and personalized interactions that deepen relationships with consumers, ranging from customer acquisition to fun, engaging bots using Direct Messages—starting on Wednesday, Twitter is allowing businesses to promote and share bots and other customer experiences using a new customizable "Direct Message Card" through Promoted Tweets and organic sharing.
This new robust discovery tool complements other features that make Direct Messages a powerful canvas for brands to build personalized and scalable conversational experiences, including Welcome Messages, Quick Replies, Custom Profiles, Location Sharing and more. Businesses can engage people with image or video creatives with up to four fully customizable call-to-action buttons, that takes the user into a specific experience within Direct Messages.
With Direct Message Cards running in Promoted Tweet campaigns, "businesses using Twitter Ads' full targeting suite can find relevant audience to pull into personalized conversations at scale," says Twitter. Businesses can also encourage audiences to share their experience through a Tweet.
The company says, already several brands around the world are launching Promoted Tweet campaigns using Direct Message Card this week.
The Direct Message Card is currently available in limited beta to Twitter advertisers.