Microsoft Social Engagement 2017 Update 1.1 made available with following features, fixes, and changes—first up, a new “Social Selling Assistant” empower salespeople to sell more by leveraging social media.
With this application, “salespeople get personalized and smart recommendations to share on their social networks to enable them increase their social presence, gain trust from their followers, and generate more leads,” writes Microsoft.
It can be installed from Microsoft AppSource into Dynamics 365 for Sales application. Once installed, a new dashboard that contains Social Selling Assistant gets added. It can then be access from the Dynamics 365 web client, as well as from Dynamics 365 for tablets. Dynamics 365 for phones is currently not supported.
The Social Selling Assistant recommends personalized actions for you, like which posts to share, based on machine learning. “No need to spend hours to spot relevant content or crawl through hundreds of updates anymore,” Dynamic Team says.
The assistant provides 4 types of sharing recommendations that can be share on LinkedIn, Twitter and Facebook:
- Promoted content: Manually selected editor’s picks, for example from the marketing team.
- Owned content: Published by your own company on social media.
- Trendy content: Posts that are currently trendy in your industry.
- Recommended content: Recommendations based on the sharing behavior of the entire sales team to leverage the collective intelligence. The assistant learns from all your actions to get better.
The capabilities are based on Microsoft Social Engagement which is part of the Dynamics 365 (online) Plan 1 and the Sales, Customer Service, Field Service, Project Service Automation apps.
For additional information, see Dynamics 365 pricing.
This release also enable adding of LinkedIn account as a social profile, and let you share any public post in Microsoft Social Engagement to professional network service.
LinkedIn social profile for post action “Post Link” will be available across all Microsoft Social Engagement services, including newly released Social Selling Assistant.
To start sharing, go to Settings -> Social Profiles, and then click Add Profile button, select LinkedIn Profile, and follow the steps. You can choose between visibility options such as: “show post to everyone on LinkedIn” or “to your network only.”
Lastly, also introduced today is a Japanese & Chinese traditional user interface under Settings -> Personal Settings -> Your Preferences. This localization also includes respective calendars for Japanese and Chinese (traditional) languages.
While on LinkedIn, a new video published today, about how Microsoft is impacting the LinkedIn product roadmap. “The first half of 2017, we’ll launch more product than in entirety of 2016,” Russ Glass, VP, Head of Products for LinkedIn, promises in the “Building the World’s Most Effective B2B Marketing Platform: Improvements to the LinkedIn Platform and Microsoft Integrations for 2017” video.
In the video, Glass points out several ways that LinkedIn is considering integrating with Microsoft including:
- Enabling marketers to use LinkedIn native ads and bring them off the LinkedIn platform and into the Microsoft ecosystem.
- Integrating LinkedIn lead generation ads with the Microsoft CRM system.
- Potentially putting integration with the Cortana bot platform and Microsoft’s machine learning capabilities on the LinkedIn Marketing Solutions roadmap.
Some key enhancements coming in half of 2017 to LinkedIn Marketing Solutions platform:
- Enabling marketers to merge their own email data and account lists with LinkedIn data.
- Adding enhanced analytics and reporting capabilities that will include website audience analytics and enhanced conversion tracking.
- Launching more tools to aid in proving ROI, Glass revealed.
In other Office new, OneNote UWP app for Windows Insiders in the Slow ring version number 17.7830.10001 released today bring the following:
Reorder your notebooks
Sort your notebooks however you like. Simply click and drag a notebook to reorder it in the list. Password protection Add a password to a section to keep your notes safe from prying eyes. Create diagrams or flow charts Use the Shapes gallery to insert perfect circles, squares, arrows and more. Save images and files Save your favorite picture or an important file outside of OneNote. Just right-click and save it to a location you specify. New page placement Quickly add a new page below the currently selected one, rather than at the bottom of the page list. Change the layer order Put tables, note containers, pictures, and shapes into your notes and then arrange which are in front and which are behind. Paragraph handles Grab the paragraph handles and reorder or collapse text on the page. New bullet styles Tired of plain old bullets? Spice up your notes with dashes, arrows, diamonds, and more.
Also, OneNote UWP app update to Windows Insiders on the Fast ring bringing the version number up to 17.7830.10001. Here’s what’s included in this release:
- Password protection: The ability to password protect notebook sections as well as change passwords and unlocking protected sections
- New page creation control: You can now create a new page below the highlighted page by selecting the command in the context menu (previously, you could only add a new page at the bottom of the page list)
- Bullet list gallery: Users can now choose from eight bullet styles instead of just the one provided in the past
- Paragraph handles
- Drag and drop notebook list reordering
- Section group renaming
- Image saving: Images can now be saved from OneNote via the context menu
- File attachment saving: File attachments can now also be saved from OneNote via a context menu command
- Shapes gallery: Shapes can now be inserted via the Insert tab while holding Shift while inserting creates a perfect shape
- Table support: Almost all table features are now included except the options for ‘Hide Borders’ and ‘Header Row’
Photosynth service, that allowed users to stitch multiple images together as a 360-degree panoramic photo and share them online, was discontiuned in mid-2015–-today, becomes completely dead. Microsoft at that time also shut down MSN Food & Drink, Health & Fitness, and Travel.
That said, those who didn’t back up their photos, have lost their creation, as Microsoft says it’ll not be keeping a copy of them going forward, because the images are owned by the user, and the Photosynth service simply had a license to use them while it was running.
On stage at the Industry Preview in NYC, Microsoft Advertising’s Rik van der Kooi joined John Ebbert from AdExchanger, and covered a host of topics such as AI, personal assistants, native advertising and the role of TV.
In addition, Rik also share some exciting updates about Microsoft’s strategy for marketers with Windows 10, LinkedIn and of course search advertising with Bing.
You can watch the full conversation in the video below, with top highlights including:
“The future of digital marketing is one of screen-less interactions”
Gartner predicts that by 2020, 30 percent of web browsing will be done without a screen.”Voice, touch, sight, conversation and gesture, are all part of natural human behaviour. When technologies interact with these interfaces in the future, we should anticipate significant change in how people engage with technology and ultimately with brands.”
“New era of conversational commerce is upon us” through chat and voice search via conversations. Chat bots will be the new focus for marketers.
“Democratizing AI for businesses and marketers will drive ‘Hyper Personalization'” —Microsoft offers the BOT framework and a suite of tools to help companies build this capability – for free in addition, to already available personal assistants such as Cortana, Alexa and Siri.
“Virtual reality in all its forms, augmented and mixed reality, will advance significantly in 2017”
Eventually, VR will become a huge play for consumers, with capabilities on smart phones and devices we already use every day, but likely not this year.
Cortana, Bing and advertising are increasingly becoming more integrated with all Microsoft products. Microsoft is all in on search, all in on advertising, all in on digital assistants, all in on BOTs and all in on mixed-reality.