- Chat rate - How often searchers start a conversation with a advertiser after seeing their message extension (“Message impressions”).
- Chat start time - Timestamp indicating when searchers initiate a conversation. This insight help business in scheduling their message extensions.
- Messages - Total number of messages exchanged between a business and searcher within a single chat. Google notes, this insight help in evaluating campaigns that are driving the longest or most in-depth conversations compared to the average.
Message reporting delivers new performance insights for click-to-message ads.
Click-to-message, a text version of Google's click-to-lcall ads provide advertisers an easier way to engage with consumers as searchers can message back and forth with them since 2016, today getting a new set of performance insights helping businesses to analyze and improve the performance of their click-to-message ads. Unlike automated chat bots, click-to-message ads put users in touch with a real person on the other end. Google AdWords will soon roll out new ‘message reporting’ withe the following insights: Below is an example of Google AdWords click-to-message ad: