Helping retailers to reach out more shoppers this holiday season and later, Google shares new innovations for getting more products online with Merchant Center and AdWords.
The new Merchant Center feature will help you save time and find your next customer, as you can, keep your most valuable products at the top of the list by identifying opportunities with new absolute top impression share (ATIS), so you can stay above your holiday competition, especially on mobile.
By using bid simulator you can get estimates on optimizing bids for top products with gaps in ATIS, or automate your bids to stay in the best position for most relevant queries by using 'Target ROAS Smart Bidding' strategy. "Advertisers using Target ROAS Smart Bidding are twice as likely to be in the first position for queries that convert most, versus those on manual bidding, when controlled for average cost," writes Google.
Merchants can reconnect with customers using remarketing campaigns and dynamic remarketing ads extended to Gmail, in their inbox with the right offer at the right time.
For example, when someone clicks on your dynamic remarketing ad, they'll be taken to an immersive shopping experience where they can swipe and tap through four of your products.
Here's what you can do with new Merchant Center:
- Drive more holiday clicks by regularly checking for new Opportunities to prioritize product data changes.
- Make changes directly in Merchant Center to fix any disapprovals or optimize your product data with expanded Feed Rules and supplemental feeds.
- Make sure to stay alerted of account, product or performance issues immediately by adding relevant users to your Merchant Center account and updating email preferences.
- Show customers your holiday shipping deadlines by adding the cutoff dates in your shipping settings. (Available soon in the U.S. only)
Your dynamic remarketing ads can now show in Gmail: