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Nov242009

New Google search results Ad formats

Google’ve been developing and testing a variety of new ad formats to provide a better search ads experience, focused on giving information you need, and are relevant and useful. U.S. users may’ve already seen a number of these ad formats when searching on Google.

  • Some of them include visual elements; if you’re curious about movies, you might see an ad with a video that lets you watch a trailer.
  • You might also see an ad with more links so you can quickly find a specific page in an advertiser’s website.
  • When you try to find a holiday bouquet, you might see an ad that shows your local florist’s location on a map and provides driving directions.
  • Some new ad formats might help you find all the addresses and locations of a chain store in your area.
  • Now, you might spot ads that include images and prices for specific products, you might see pictures from retailer’s inventory to help you quickly determine.
  • Comparison Ads allow you to specify exactly what you’re looking for and to compare rates and prices in a single location.

Source:→ Google Blog

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