Google've been developing and testing a variety of new ad formats to provide a better search ads experience, focused on giving information you need, and are relevant and useful. U.S. users may’ve already seen a number of these ad formats when searching on Google.
- Some of them include visual elements; if you’re curious about movies, you might see an ad with a video that lets you watch a trailer.
- You might also see an ad with more links so you can quickly find a specific page in an advertiser’s website.
- When you try to find a holiday bouquet, you might see an ad that shows your local florist's location on a map and provides driving directions.
- Some new ad formats might help you find all the addresses and locations of a chain store in your area.
- Now, you might spot ads that include images and prices for specific products, you might see pictures from retailer’s inventory to help you quickly determine.
- Comparison Ads allow you to specify exactly what you're looking for and to compare rates and prices in a single location.
Source:→ Google Blog