Enhancements to protect the integrity of the Google Play store announced on Oct 31st, rolls out improved detection and filtering systems that help combat manipulation attempts of the sytem by developers, placing their apps through illegitimate means like fraudulent installs, fake reviews, and incentivized ratings.
According to Google these instances not only violate Google Play Developer Policy, but also harm developers community "by hindering their chances of being discovered or recommended through the systems," google explains. As well as end users at also put at risk as they follow inaccurate, unauthentic information.
With today launch, when an app install happen and manipulate app's placement, new systems will immediatelly detect and filter it. Furthermore, "these developers will be penalized with their apps being taken down from Google Play," Google writes.
However, when an app is promoted (self or through third-party marketing agency), using the legitimate practices, will not be penalized, google said.
In other news, Google pusblished best practices for AdSense publishers to stay them policy compliant.
- don't click your own ads, or ask others to click them, as they won't count toward revenue and may get you suspended. Instead, use the Google Publisher Toolbar.
- immerse yourself into the user experience, help them easy find what they're looking for.
- don't published prohibited content that are not family-friendly.
- maximize content, not ads per page.
- avoid deceptive layouts and keep ads away from games, slideshows, and other click-heavy content and don't place them near images.
- create unique content to add value for users.
- track your traffic, and set up alerts using Google Analytics to quickly identify unorganic or unusual traffic patterns.
- follow the AdSendse code implementation guide, don't try to modify the AdSense code.
Google also today expands AdSense to now supporting Indian continent with adding "Hindi content" to its support.
"With nearly 500M Hindi speakers in India and around the world, businesses that invest in Hindi content today stand to gain a whole new set of consumers tomorrow," a takeaway from Digital Age. You can also see the infographic below to "Why Hindi Matters?"T
So, those who've a large user base in India or looking to target the audience, follow these guidelines:
- while creating Hindi content, use the same tools like Google Trends in Search and YouTube to identify trending content for Hindi speakers.
- provide high quality and accurate professional translation of your site for Hindi speakers.
- Those, publishing content in Hindi, can use Devanagari script at Google Fonts to access up to 40 free fonts.
Starting in Chrome 53, Google has begun using Microsoft's Profile Guided Optimization (PGO) technology, making Chrome up to 15% faster on Windows.
Those interested to try out PGO, can download "version 53 of 64-bit Chrome on Windows, and version 54 of 32-bit Chrome."
Here is how PGO functions (verbatim from Google):
"PGO uses data from runtime execution that track which functions are most common to guide optimization. To gather this data, the nightly build process now produces a special version of Chrome that tracks how often functions are used. PGO then optimizes those high-use functions for speed, in some cases increasing binary size of those functions. To balance out that increase, PGO also optimizes less-used functions with smaller, though slightly slower code. These trade-offs result in higher overall performance, and a smaller overall code footprint.
PGO also optimizes the memory location of the code, moving rarely-used functions away from frequently-used ones in memory. This results in more optimal use of the CPU instruction cache by avoiding caching of less-used code, increasing overall performance. There are many other tricks that PGO uses to make Chrome faster, and they add up to great results," google explained.
Google had just after 7 days of reporting a vulnerability in Windows 10 to Microsoft, today, published it, and encourage users to verify if Flash is updated on their system. Incase, not yet, you can either enable auto-updaters in Flash or manually donwload an update, as well as apply Windows patches as they become available for the Windows vulnerability.
"This vulnerability is particularly serious and is being actively exploited," Google stated explaing "the Windows vulnerability is a local privilege escalation in the Windows kernel that can be used as a security sandbox escape. It can be triggered via the win32k.sys system call NtSetWindowLongPtr() for the index GWLP_ID on a window handle with GWL_STYLE set to WS_CHILD. Chrome's sandbox blocks win32k.sys system calls using the Win32k lockdown mitigation on Windows 10, which prevents exploitation of this sandbox escape vulnerability."
Finally, a new solution and a companion GitHub repository published today,guiding us through setting up a Google Container Engine cluster to run "JupyterHub" to automatically provision secure Jupyter containers for each user in a classroom or team.
Check out the GitHub here.