New Developers Hub Helping with Ads in Apps - Bing Ads Rotation Settings Best Practices

New Microsoft Advertising developer website helping developers get started with Ads in their Windows 8 app. Best Practices on "Rotation Settings" in Bing Ads

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A new Microsoft Advertising website intends to help developers monetize their Windows 8 app with advertising (or Add in Apps) is launched.

Ads in Apps for Windows 8 offfer following features: "Attention-grabbing ads that are not perceived as intrusive; Code that is easy to integrate with both Windows 8 and your app to help prevent crashes and protect battery life; Attractive revenue shares for developers; and the reach of Microsoft's global sales force and its strong relationships."

The site located at adsinapps.microsoft.com is a useful hub, helping developers get started with Ads in Apps in four easy steps:

  • "Get Microsoft Advertising SDK and access links to MSDN documentation. "See which anchor ad sizes best fit your app and watch demos of our ad experiences," informs the team.
  • Use pubCenter a control panel for your app's monetization. Get a quick tutorial, from sign up to app optimization.
  • Submit your app to the Windows Store offer tips & tricks to get your app live in Windows Store serving ads.
  • Build your business provide access to a growing library of resources to optimize your app include Forums, FAQs, blogs, webinars, and a summary of What's New."

Microsoft Advertising Website

In another blog post, Microsoft offer best practices to follow when "Rotation Settings" in Bing Ads.

"When it comes to ad copy testing, having the ad data distributed more evenly is always preferable. With your rotation settings properly in place, you are well on your way to running a successful ad copy test," Bing ads team stated.

Having your campaigns set to even rotation (rotate more evenly in AdWords and Bing Ads) will help each ad receive a sufficient threshold of data to use when making a decision.

However, a skewed distribution of impressions between ads can have other ancillary effects on ad performance. "One example of this side-effect is how uneven rotation can impact the keyword-ad distribution. New ads that are inserted into an ad group set with uneven rotation can fall victim to being shown on certain keywords more frequently than others," the team writes.

Further the notes, that rotation settings is different on the platforms--"In Google AdWords, the rotations setting are made at the campaign level, meaning any change you make will affect all ad groups in that campaign. While, in Bing Ads however, the rotations settings reside at the ad group level, which is helpful for testing ad copy in a specific set of ads groups," the team explains.