New Centralized User Management and User Groups for Google Analytics Business Accounts

Now centrally manage Analytics user across multiple accounts, new user groups simplifies the task of managing permissions for multiple teams.

Share online:

Continuing with making improvements to managing accounts and users in the Analytics, Google added new round of features to the last months release of account management tools for businesses to allow centralized user management.

In a post on Wednesday, Google has said that in the next few months, businesses will be able to centrally manage their users across the accounts their company holds. Additionally, it'll be launching new 'user groups' to help simplify managing permissions of multiple users teams.

With centralized user management, "a company administrator can easily now manage users across all Google Analytics accounts linked to their organization from a central place," says Google, for example, "giving new user access to 25 accounts, previously it had to be done in each account — now this taks can complete from one place."

See, this screenshot of centralized use management:

Centralized user management in Google analytics

In addition to managing a user's access across many Analytics accounts in one console, the centralized user management for an organization also let you view rich cross product and cross account details for users. You can also see new details about how a user inherits their permissions, and get clear in-product explanations of different access levels and privileges.

This image shows User Groups:

User Groups in google Analytics

User Groups in Analytics aim to ease the task of managing hundreds of users, as the admins can now easily create a new group and place the appropriate people inside it, and assign group access to the appropriate multiple Analytics accounts.

Additionally, to manage a hierarchy of teams, you can now even place a group inside a group.

Google notes, that these two features among with existing ability to "centrally audit" and "set policies for users" bring enterprise grade controls to an organization. And, also they make room for bringing centralized user management and user groups to more products in future.

All the above improvements are also present inside of Google Analytics, and the navigation and documentation improvements are present in both places.

Admins interested can check out this help center article for more information.