The holidays are almost upon us and for high street shoppers that can mean but one thing: holiday sales. To help last-minute shoppers find those bargains, Google today launched "Nearby Shops" for the UK. Starting today, when shoppers search for items on Product Search, they can use the "Nearby Shops" link to show merchants near them that may sell that item.
For UK merchants, you can appear in the Nearby Stores feature by linking your Google Places and Google Merchant Center account with the same website URL.
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