MSN and NBC Universal Digital Studios today announced the launch of a new online series, “The Celebrity Pet Dish” (http://originals.msn.com/CelebrityPetDish), following the success of “A Big Life With Sissy Biggers” (http://abiglife.msn.com), which is also produced by NBCU Digital Studios and is soon to debut its third season on MSN. Beginning Oct. 18, the MSN® Video audience will have exclusive access to “The Celebrity Pet Dish,” a weekly destination for owners of pampered pets, hosted by pet author and expert Nikki Moustaki. The show will be sponsored by Eukanuba.
“We're excited to bring ‘The Celebrity Pet Dish’ to the large MSN audience of video consumers,” said Matthew Evans, vice president, Digital Media, and head of NBC Universal Digital Studios. “Celebrities are pet lovers like the rest of us, just on a slightly different scale. From pet psychics to rhinestone-studded carrying bags, this show reveals the glamorous lifestyle of celebrity pets. Many pet owners love their pets and celebrity news almost equally, and ‘The Celebrity Pet Dish’ is where those worlds meet.”
The three debut episodes will cover luxury pet vacations, personalized pet gifts, pet etiquette courses, Halloween costumes, pet-inspired wines and beer and favorite pet Web sites. In addition, Nikki will post a weekly blog, and users will be encouraged to send in their own celeb pet sightings, photos and cutting-edge pet trends.
Microsoft, MSN, NBC, Launch