A new template format alongside App Install and Content called 'Video App Install' has rolled out to all publishers of AdMob giving them a new way to create more engaging presentations for their users for video assets in Native Ads Express.
To get started, you must first enalbe video demand for a Native Express ad unit, through the ad unit's settings in the AdMob console, and there look for the 'Ad type' checkboxes at the top of the editor. Once located, check the checkbox marked "Video app install," and save changes.
Once done, in a short while, the new ad unit will begin serving video creatives alongside other two formats, "with no code changes required." Meaning, "existing apps can be update to display new ad format without redeploying to Play Store or App Store," the AdMob team said.
The new video creatives available for ad units using Large template size. The video player needs a certain amount of space, and "the Large template ensures that it's available."
Additionally, AdMob has also introduced some new features to the API that allow publishers to customize user experience—in particular, "a new video options class (VideoOptions on Android, and GADVideoOptions on iOS) introduced gives publishers a way to influence how the ads behave," the team said.
Though, Native Express is designed to make implementing native ads easy, if you still have questions visit the support forum, or watch this video covering Native Express Video with feature details and screencasts for iOS and Android: