As some of you who use MyBlogLog to track your blog metrics and statistics know, MyBlogLog monitors the number of Google AdSense clicks which are made on your blog.
And yes, Yahoo owns MyBlogLog, which gives the Yahoo Publisher Network the incredible chance to do some hardcore competitive intelligence on which blogs are sending the most clicks to Google AdSense advertisers, and projected AdSense click thru rates on these blogs (I don’t know if YPN does this or not, but if I were them I sure would).
Essentially, as a recruitment tactic, YPN could then pinpoint the blogs which are sending the most traffic and highest click thru percentages to Google advertisers, calculate a formula to show how much revenue that blog would make via YPN, and if the result of the equation is better monetization via YPN, those blogs could then be contacted and pitched.
Again, this is hypothetical, but it would be the perfect recruitment tool for YPN.
MyBlogLog’s stats and AdSense’s stats showed roughly the same number of impressions (give or take what you’d expect for people who block ads), but the stats for click-outs were totally different – by a factor of 10!
Yahoo!, Yahoo Publisher Network, YPN, MyBlogLog, Google AdSense, Click Tracking