Hispanics are the fastest growing US population, and their buying power is projected to reach $1.4T by 20131. Hispanics are also coming online extremely quickly: the total time Hispanics spent online grew by 6.9% in 20092, 3.9 times faster than the general market rate.
To connect with Hispanics like Cristina online, it's important to understand a few key myths about the market.
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