Google introduced "Multi-Channel Funnels," a set of five new reports in Google Analytics that gives marketers insight into the full path to conversion over a 30 day period, (not simply the last click), informs Bill Kee, Product Manager for Google Analytics.
By looking at interactions across most digital media channels, including clicks from paid and organic searches, affiliates, social networks, and display ads, you can understand how different channels work together to create sales and conversions.
Kee explains "If you use Google Analytics on your website, and have goals or e-commerce tracking enabled, you can begin using the reports today by clicking on the My Conversions tab, with no further setup required. If you are an AdWords customer, make sure to link your AdWords and Analytics accounts to get the most detail on your ads performance. Starting today, you'll see complete data in the reports for the past two months, and we'll be expanding to encompass data back through January 2011 in the coming days."
Watch Multi-Channel Funnels in action in the video below:
"To help you learn more about the type of analysis you can do using Multi-Channel Funnels, including advanced features such as conversion segments and custom channel groupings, we'll be scheduling a free webinar - sign up to be notified by email," Kee said.