Google Analytics's new "Multi-Channel Funnels Reporting API," released today allows you to query for metrics like "Assisted Conversions, First Interactions Conversions, and Last Interaction conversions, as well as Top Paths, Path Length and Time Lag," to incorporate conversion path data into your applications.
Google says, that this functionality only works with the new v3.0 API libraries, so you should upgrade now if you haven't already (check out this migration guide).
Google notes, "Key use cases seen so far involve combining this conversion path data with other data sources, such as cost data, creating new visualizations, as well as using this data to automate processes such as bidding."
For more information, check out Multi-Channel Funnels Reporting API.
In other Google developers news,
Google introduced "cocos2d for iPhone," a popular framework for building 2D games for iOS. "Integrating AdMob ads into cocos2d apps has gotten significantly easier with the latest version of the framework," Google said.
Check out this post that shows three things to keep in mind using v0.99.5b3 or higher of the cocos2d framework.
Google introducing today "Dashboards in Apps Script," which allow to compose multiple charts and filters into a single experience!
Dashboards in Apps Script is built in a Google Apps Script UI application and lets you organize and manage multiple charts that share the same underlying data.
"A UI application can be embedded in a Spreadsheet or a Site or served as HTML using the "Deploy as web app" option," explains Google. "They are perfect for creating interactive reports, where users can gain extra insight through exploring the data," Google adds.
"The three building blocks of a dashboard are the data source, charts, and controls. Controls are user interface widgets (category pickers, range sliders, or autocompleting text boxes) that someone can interact with in order to drive the data managed by a dashboard to the charts that are part of it," Google explains.
Here is a example dashboard where a category picker and a range slider are used to drive the data visualized by a pie chart and a table chart:
"Note that a dashboard is an interactive entity. Playing with its controls will change the charts in real time."
Here is a video demonstrating a more complex dashboard embedded in a Spreadsheet:
You can see exactly how this dashboard was created, and learn more about how to build dashboards in general, by reading through our new Building a Charts Dashboard tutorial.
Finally, Google gave a new look to its Google for Nonprofits website -- which is designed to make it easier to navigate the Google for Nonprofits application and enrollment process.
You can see how the process works and get started on an application by checking out Join the program page.
In addition, you can now find get started guides and video tutorials in the new learning section. Or, check out new case studies and other community resources.
For those who have specific questions or feel like need a little more help to use Google products for nonprofit, Google also assembled a set of help resources for you.