Multi-Channel Commerce 'From online Influence to In-Store Loyalty'

Google share brand new research findings on “how digital impacts in-store sales and activities across several industries”. According to Matt McAuliffe, the aggregated results from the multiple online-to-store tests we’ve done to date show an in-store sales lift of up to 3%. Kevin Kells, National Industry Director of CPG at Google, added that there’s actually […]

Google share brand new research findings on “how digital impacts in-store sales and activities across several industries”. According to Matt McAuliffe, the aggregated results from the multiple online-to-store tests we’ve done to date show an in-store sales lift of up to 3%. Kevin Kells, National Industry Director of CPG at Google, added that there’s actually a "Zero Moment of Truth" which happens with brands online, which precedes even the point of sale interaction with consumers in-store,” noted Google.

More info: The Zero Moment of Truth

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Deepak Gupta is a IT & Web Consultant. He is the founder and CEO of diTii.com & DIT Technologies, where he's engaged in providing Technology Consultancy, Design and Development of Desktop, Web and Mobile applications using various tools and softwares. Sign-up for the Email for daily updates. Google+ Profile.