Bob Visse was one of the people behind the new MSN redesign. Some of the new features include the integration of social networks such as Facebook, Twitter, and Live. MSN is moving toward offering more localized content, including headlines and links that appeal to your specific demographic, combined with a tighter integration with Bing that offers readers links to things like local restaurant reviews and ratings. With many new partners such as Hulu and National Geographic, MSN is also offering more video content. Page load time was also whittled down, giving readers a snappier experience.