Microsoft, the exclusive online media sponsor for Live Earth, has launched the MSN Live Earth Tree – an interactive online animation that lets people worldwide pledge their commitment to the environment and join the battle to halt climate change.
The Live Earth Tree can be found at http://www.liveearthtree.com/ and users are invited to visit the site to design their own unique leaf for the tree, and pledge to make small lifestyle changes to reduce their impact on the environment.
The tree will grow in size as people across the globe sign up to make their pledge and show their support for the causes underlying Live Earth, the concert series taking place across the globe to raise awareness of the current climate crisis.
The tree is a unique social networking site, as visitors can search the tree to find leaves created by family, friends and celebrities worldwide and regular updates on the number of pledgers – including who and where they are – will also be available.
The tree will be promoted across the MSN network, including Windows Live Messenger and the Live Earth Portal, and consumers can use the ‘send to a friend’ functionality to promote it via their Windows Live Messenger network.
The story of the developments of the tree will be told via blogs on Windows Live Spaces, MySpace, YouTube and other social network sites.
MSN, Windows Live, Live Earth Tree, MSN Nwws