Experian Hitwise measured over an eight-week period from July to August 2011 comparing the share of visits by country under the social networking and forums category. According to the report, Singapore recorded the highest share of visits to Google+ in key Asia Pacific markets.
In all Asia markets except Hong Kong, visitors to Google+ are driven by its own properties such as Google search, YouTube, and Gmail.
Among the Asia Pacific cities and countries measured: Australia, New Zealand, Hong Kong, Singapore, and India – Facebook continues to enjoy a strong presence.
A quick summary of the findings:
According to Hitwise;
- Google+ in Singapore enjoyed a rate of adoption from 0.8% share of visit on the week of July 16 to a peak of 1.2% ending Aug 27.
- Hitwise said Singapore is the only country that sustained continued growth in visits after the Google+ beta launch. Its popularity could be attributed to the dominance of Google in the country as close to 34% of upstream traffic originated from the search engine.
- Hong Kong ranked 90th position in adopting Google+ with a 0.074% share in the social networking and forums category during launch week. Share of visits for the city continued to be relatively flat ending Aug 27.
- The lower rate of adoption in Hong Kong could be due to the more established presence and use of local Chinese sites in the social networking category. Almost 60% of visits go to Facebook and YouTube while 40% of visits to local Chinese forums such as Discuss, Uwants, and Sina Weibo.
- Next to Singapore, India is the second in adopting Google+. The country achieved 14th place at its peak with 0.4% share of visits on July 16 and started dipping at the end of the month to 0.2% as of Aug. 27.
- The positive reception of Google+ in India could be attributed to the rapid growth of the country’s mobile and Internet community, its growing economy and the increasing popularity of social media,” Hitwise reported.