Google AdWords is an advertising platform designed by the search giant, representing one of the most attractive services that can allow you to advertise your company. AdWords is based on a pay-per-click technology that enables you to place ads on the Google search engine result page and pay only for the amount of clicks made by the visitors of your website. This way, you can improve the number of visitors and the popularity using limited funds. Because the service is more and more used, the company tries to update it periodically to increase the functionality of AdWords.
One of the most important features of AdWords is the Site Exclusion tool that enables you to control your adverts and especially remove certain websites or ads showed on specific parts of the Google search engine result page. Google announced today that this function was updated because it was almost a must to enable customers to control their accounts easier. Sarah, Inside AdWords crew, posted a message on the official blog of the service to present the new improvement and give more details about the way the updated tool works.
“Today, we'd like to let you know about a recent change: you can now exclude an unlimited number of sites. We hope you'll use the Site Exclusion tool to improve your ROI and refine your targeting across the network. And, as always, we'd like to remind you that excluding a site (or a section of a site) from one of your campaigns will prevent your ad from showing on all of the pages of that site (or section). Therefore, to ensure you don't miss out on any potential customers, we suggest that you review a site carefully before deciding to exclude it from your campaign,” the Google employee said.