Google Analytics does a great job of allowing you to analyze your web traffic through a very important metric: top exit pages. This metric, along with bounce rate and time on site, is valuable as it allows you to measure the impact of changes to your webpages.
Did exit rate go up or down? You can choose to optimize pages with high exit rates to try to keep your visitors longer or help them convert, or -- if the page is a logical exit point, you can monetize outgoing traffic on high exit pages by using Google AdSense. (As you may know, Google Analytics and AdSense are integrated, similarly to Analytics and AdWords, so you can optimize your AdSense campaigns using data in Google Analytics.)
If you choose to monetize an exit page, here're a couple suggestions to get started with AdSense on your site.
- Try testing AdSense first on your top exit pages, and then evaluate the effect it has on your relevant traffic, by referring to your top exit pages report.
- If, you find that adding relevant ads on your site does not turn your relevant traffic away, increase the coverage of AdSense on your site. You can use the additional revenue you earn from AdSense to help you generate more qualified traffic.
Learn more about AdSense and start by testing on your exit pages.