Internet usage on mobiles is exploding and the search for properties online is growing too. This market snapshot focuses on the rising relevance of mobile to property advertisers looking at new and effective ways to reach their target audiences.
Key highlights from the report:
- Over past 2 years, property searches from mobile devices have grown at a rate of 190%.
- Use of location in property queries from mobile devices has accelerated faster than overall mobile property searches.
- Growth in queries related to first time buyers from mobile phones have grown by 226% year on year.
Full study is embedded below: