Video recordings of last weeks' Learn With Google program, "Mobile Education Week" webinar series are now available targetted for agency, marketers or business to learn more about the tools and resources to help succeed on mobile.
Check them out:
Our Mobile Planet: Understanding U.S. Smartphone Consumers:
- How smartphones are transforming core consumer behavior around the world, and the way we connect with others, stay informed, keep ourselves entertained, shop and navigate the world around us.
- Implications for advertisers and strategies businesses can use to win the moments that matter with mobile.
GoMo: Mobilize your Site with Quickly and Easily New Tools from Google & DudaMobile - Ideal for small businesses and agencies interested in free tools to create a mobile site:
- Why mobile sites matter
- Review Google's HowToGoMo.com resource
- New: How to create free mobile sites for your small business directly from HowToGoMo.com, using a tool powered by DudaMobile
- Examples and best practices for mobilizing your site using the free DudaMobile tool
Introducing Mobile Apps Inventory in AdWords - Ideal for: marketers and agencies looking to promote and target mobile apps, you learn:
- How AdWords now makes it easy for you to extend your campaigns to reach users inside mobile apps.
- Review mobile-specific targeting, ad units, and reporting than enable you to optimize your ROI.
In another blog post, Google explains how to use AdWords ad groups effectively. Google says, that a user, while building an account for the Google Store, created different ad groups for each and every product in the store. Using this structure in the AdWords account, the user was able to create relevant sets of keywords for each product on the webshop, create relevant ads for each product, and link these ads to the relevant landing pages.
"For example, let's say you own an art supplies shop. You could create a series of ads for all your watercolor paints, and bundle them into a single ad group named "watercolors." From the "Ad groups" tab, you could pause all your watercolor ads simultaneously (if you're temporarily sold out), or increase the default bid of all their keywords to get more clicks<" Google explains.
"In this case, each ad group will contain ads and keywords that are only related to one product, to increase the relevance of the ads. So when someone is searching for a Google lava lamp, an ad for Google lava lamps will be shown, and a click on that ad will take the user directly to the page for lava lamps," explains Jens Larsson, The Help Center Team.
"Without this structure, the ads would not be able to accurately match the keywords. Matching the users' search queries with targeted ads greatly increases the number of relevant clicks and purchases, as the customer is sent straight to the page for lava lamps."
Creating a new ad group in a campaign
If you don't have any campaigns yet, click Create a new campaign and follow the instructions on the page to complete your ad group. If you already have a campaign, follow these steps:
- Sign in to your AdWords account at http://adwords.google.com.
- Click the Campaigns tab.
- Under All online campaigns, click the name of the campaign that you'd like to add an ad group to.
- Click the Ad groups tab.
- Click the + New ad group button.
- On the "Create ad group" page that appears, follow the instructions to complete your new ad group (you'll be given the chance to create an initial ad and its keywords).
- Click Save ad group.
You can find more information on ad groups here.
Also, DoubleClick Search made its new "In-Product Help" tool available that brings the . following under mentioned benefits. To get your DoubleClick Search issues resolved through In-Product Help, click the Help link in the upper righthand corner of the UI.
- Searchable in-product help is now just a click away, letting you quickly search our Help Center without leaving your current screen.
- Contextual help shows the most relevant Help Center articles, based on your current page in DoubleClick Search.
- Replaces the 'Contact Support' link in the lower left, making it easier to reach our world-class support team. The new "Contact Us" link in the Help pop-up sends DoubleClick Search Support all the information they need to address your inquiries even faster.
You can find mor einformation about In-Product Help tool here.