"We constantly work with developers who're running cross-platform app promotion campaigns on AdMob network. Recently OpenTable ran a campaign to increase the install base for Android version of their app.
Taking advantage of the scale of AdMob display network and measuring install rates with download tracking, OpenTable was able to easily evaluate the return from their advertising campaign.
In this Android targeted campaign, AdMob network drove a 125% increase in daily downloads at 42% lower cost-per-install than past iPhone campaigns," explained Google.
"We've been able to increase the pace of Android mobile user acquisition with mobile advertising. App promotion has proven to be as effective on this platform as it's on iPhone for OpenTable," comments Scott Jampol, of OpenTable