Google Advertisers can now serve mobile ads, in both standard and rich media formats, from DoubleClick for Advertisers into the AdMob network with no beta restrictions, improved conversion tracking capabilities, and new options for easily creating beautiful, mobile rich media ads, announced DoubleClick team.
"This ad serving solution makes it easier to build, traffic, serve and measure mobile rich media ads, allowing easy integration of mobile into the overall workflow," the team posted.
Adding, "Media teams gain access to interaction rate and clickthrough rate for their mobile rich media ads and can compare this to these metrics for their other ads. There is no need to fuss with multiple reports from different publishers, all information can be aggregated with our robust reporting system," the team explains.
Building mobile rich media ads can start in DoubleClick Studio, where creative agencies upload HTML5 assets to build and test their creatives. "Or, our services team can assemble any one of eleven mobile rich media designs ideal for showing your videos, retail locations or products via a rich ad placed within AdMob mobile apps," the team notes. These designs make it easy for advertisers to create beautiful and highly interactive ads with no HTML5 expertise.
To learn more about how DoubleClick's mobile solutions can meet your needs, download the DoubleClick Guide to Mobile Rich Media (PDF).