Millennials "Car dealers actually make process of buying car harder, not easier" says Microsoft-commissioned survey

According to a Microsoft survey conducted by Wakefield Research, which explored car-buying habits of million Millennials generation, "auto makers and dealers have a real opportunity to entice this vital generation into their dealerships, but have some work to do before they can meet the needs of Millennial buyers." Wakefield showcases "how car-buying habits have changed. […]

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According to a Microsoft survey conducted by Wakefield Research, which explored car-buying habits of million Millennials generation, "auto makers and dealers have a real opportunity to entice this vital generation into their dealerships, but have some work to do before they can meet the needs of Millennial buyers."

Wakefield showcases "how car-buying habits have changed. On average, Millennials conduct 16 hours of research before making a car-buying decision, typically using an automotive company's website (58%), auto sites such as MSN Auto (53%) and automotive blogs (28%). In eyes of many Millennials, dealer is irrelevant, with 70% believing that dealers actually make process of buying a car harder, not easier. "They aren't going to dealer to find about car," says Graff. "In 16 hours they become as educated about a car as 95% of salespeople in dealerships." To take advantage of car buyers' savvy, Graff says, auto makers and dealers should consider IT capabilities that Millennials like and embrace."

About The Author

Deepak Gupta is a IT & Web Consultant. He is the founder and CEO of diTii.com & DIT Technologies, where he’s engaged in providing Technology Consultancy, Design and Development of Desktop, Web and Mobile applications using various tools and softwares. Sign-up for the Email for daily updates. Google+ Profile.