In the category “Best Innovation”, the European Identity Award 2010 went to Microsoft for U-Prove. The U-Prove technology, which enables minimal disclosure of identity-related information is considered to be a pioneering effort in enhancing online privacy and security, by analyst firm Kuppinger-Cole & Partners. In the category “Best Project”, the University of Washington was honored for its identity federation solution in research and education which was developed together with Microsoft and “Live@Edu”. Also in the category “Best Project” Thomson Reuters was honored for its solution enabling users to easily and securely access various application services, which is based on Microsoft’s Windows Identity Foundation and Active Directory Federation Services (AD FS 2.0). And finally, in the category “Best Project” BMW was honored for its identity management solution covering more than 100,000 dealerships and other external users, replacing existing legacy systems. The project was a co-development with Omada and Microsoft.