Towards the end of February 2007, Microsoft announced the proposed acquisition of Medstory’s Web search technology designed to tailor fit health information. The Redmond company’s initiative was clearly aimed at
expanding its footprint on the search engine market with the integration of medical data. Alain Rappaport,
former CEO and founder of Medstory, and currently general manager of health search in the Health Solutions Group, stated at the time of the acquisition that the marriage of Medstory’s engine with Microsoft’s web-based suite of services would result in a new “standard for online searches in health and medicine.”
“We need a web that knows versus one that just links”, said Rappaport. “We are moving the center of gravity of search to return an understanding of what the user wants. Our core objective is to provide meaningful information that is also actionable. Even in parts of the world where populations are medically underserved, providing relevant and timely information, will make a difference”.
As of July 9, Microsoft informed that Medstory is now an integer part of MSN. The medical search engine was not transitioned under the Windows Live brand. Instead, MSN’s Health and Fitness website integrated Medstory’s technology, as one piece of the consumer healthcare platform puzzle that Microsoft is putting together.
“The dashboard is made up of categories. Under each category is a list of related health topics that are most pertinent to the search being performed. The color bar next to each topic illustrates its degree of relevance to the subject of the search. I also have the option of jumping to articles that are associated only with the new term I’m selecting from the dashboard. I also have the choice of using a “Site Search Results” tab that only reveals articles on MSN, or “Health-Related Web Results” that will return health information from all across the worldwide web,” explained Bill Crounse, Microsoft Worldwide Health Director.
Microsoft, MSN, Medical Search Engine, Microsoft News