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Microsoft’s “fight back” ad

Jul232008

Microsoft’s “fight back” ad

Ed Bott noticed a teaser (see pic on right) on Microsoft’s home page:  — “If this is going to be the overall message of Microsoft’s much-vaunted new $300 million ad campaign, it might be money well spent. The first ads in the new campaign were previewed at Microsoft’s employees-only Global Exchange conference last week to rave reviews. As Tim Anderson astutely noted the other day, “Vista is now actually better than its reputation. That’s a marketing issue.” Microsoft’s biggest challenge is to get would-be customers to set aside whatever preconceptions they have and listen to its pitch for Vista. Aligning its most vocal Vista critics with the Flat Earth Society is a clever way to get people’s attention.”

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