Microsoft has issued an "Open Letter" to Salesforce.com customers inviting them to switch to Dynamics CRM Online.
Microsoft's offering Salesforce and Oracle customers the new "Cloud CRM for Less" offer. The deal, which runs from December 6 through June 30, 2011, calls for Microsoft to supply companies who switch to Microsoft's CRM Online $200 per user.
"This rebate can be applied for services to help you switch -- such as migrating your data or customizing the solution for your unique busines needs," according to the terms and conditions. Switcher case studies and CRM Online demos are available on Microsoft's DontGetForced.com/CRM8 site.
Microsoft's focusing its messaging around cost.
"At Microsoft, we don't believe you should be forced to pay a premium to achieve business success," said Michael Park, of Microsoft via the Microsoft open letter.
Microsoft's playing up the fact Salesforce.com's Enterprise Edition product is two to three times more expensive than the comparable Dynamics CRM Online offering. The list price of Salesforce's Enterprise Edition is $125 per user per month.