Microsoft Chief Executive Steve Ballmer has said if his company’s proposed acquisition of Yahoo goes through, the Yahoo consumer brand would live on, which could be the death knell for MSN. Microsoft has said Windows Live and Office Live brands will likely stay, but Windows Live could be winnowed down.
The brands have different strengths in different regions. While they jockey for second place to Google in the U.S. market, Yahoo is hugely popular in Asia and Microsoft does very well in Europe. Eliminating the bigger brand in any particular region could send those users to Google and mean fewer ad dollars.
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