Microsoft talks up the effect price drop will have on Christmas market
Microsoft has shrugged off any fear that its Core Xbox 360 will struggle for prominence in the Christmas market – and told MCV that its price drop will tempt customers away from PS3.
The Core console’s price point falls to just £179.99 today – the same as Nintendo’s Wii – whilst the 20GB Premium model is reduced by £30 to £249.99.
And Microsoft’s UK marketing manager for the Xbox 360, Dan Cornelius, believes that the dip in price will steal the attention of new entrants to the market away from PS3 this Christmas.
“If you look at PS3, it’s a lot of money for families to come in at,