Microsoft launched a New Year promotion for Hong Kong residents, who’ll have an opportunity to win golden Xbox 360's until February 15th 2009. To enter the competition you need to purchase a XBox 360 with a 60GB hard drive or an XBox 360 elite. The last step is sending an e-mail to Microsoft explaining why you love your XBox. There has been no word if any other regions will also have a competition like this. The winners will be announced on March 1st 2009.
More info: Xbox 360