Microsoft Corp. announced broad industry support for the Microsoft® VC-1 Encoder software development kit (SDK), a commercial offering first announced at the 2007 National Association of Broadcasters conference in April. Leading companies in digital delivery services and compression tools have taken advantage of the substantial quality and performance improvements delivered through the new SDK and are building next-generation offerings that efficiently produce pristine video imagery for a variety of distribution and consumption scenarios. Additionally recognizing the benefits of faster encoding and the value of delivering best-of-breed video quality to their customers, leading content providers have adopted the new VC-1 Encoder technology through the use of new products and tools.
In the broadband and mobile content distribution segments, Red Bee Media has chosen tools based on the Microsoft VC-1 Encoder from Anystream Inc. to rapidly repurpose and streamline the delivery of high-quality, bandwidth-efficient video content for the BBC’s innovative new iPlayer service.
“We chose Anystream Agility because it allowed us to utilize the efficiencies of the new Microsoft VC-1 Encoder to dynamically process and deliver the highest-quality video across a host of viewing scenarios,” said Bob Johnson, chief technology officer at Red Bee Media. “With its extensibility from mobile-based scenarios to the highest-quality HD optical discs, the use of the Microsoft VC-1 Encoder provides us the with flexibility to deliver content to the BBC optimized for virtually any screen and know it’s going to meet the BBC’s high standards.”