At MIX08, Microsoft Corp.’s Web designer and developer conference, Microsoft demonstrated the power of its platform to enable delivery of richer, more interactive customer experiences on the Web. Backed by major customers including AOL, Aston Martin, Cirque du Soleil, Hard Rock and NBCOlympics.com on MSN, Microsoft unveiled the next generation of its Web technologies with beta releases of Internet Explorer 8, Silverlight 2 and Expression Studio 2. Additional MIX08 news included a preview of Microsoft SQL Server Data Services, the announcement of a strategic relationship with Move Networks Inc., and DoubleClick Inc.’s preview of its Silverlight 2 software development kit (SDK) for in-stream advertising.
In Wednesday’s MIX08 keynote address, Ray Ozzie, chief software architect, shared his vision for the role of the Web and the services opportunity across Microsoft businesses. Dean Hachamovitch, general manager of the Internet Explorer team, demonstrated new features in Internet Explorer 8 for Web developers and end users, and Scott Guthrie, corporate vice president of the .NET Developer Division, highlighted advances in Silverlight, Expression Studio and Visual Studio that make it easier to deliver rich, connected experiences on the desktop, Web and beyond.
Microsoft, Web, Customer, Experience, Press