Of course that the “I'm a PC and i sell fish” end line is still there, but the new ad has a few touches that make it UK-specific. Microsoft UK has also overhauled the Windows UK hotspot, delivering a design similar to the U.S. version of the website dedicated to the company's Windows client.
“The project that has been keeping me very busy recently has been the launch of the Windows site in the UK which we rolled out in conjunction with the UK version of I’m a PC campaign, which you will have spotted if you watch the X Factor on Saturday,” revealed Rob Margel.
While the campaign is essentially the same both in the US and over the pond, with the same I'm a PC and Windows: Life without Walls slogans, the UK variants do come with their own flavor and specific content.
“A billion strong,” reads the welcoming message on the UK version of the Windows website. “If you are a PC, you're part of something big. A chance to connect across countries, cultures and technological chasms. A PC is not a stereotype. You belong to one of the planet's most diverse communities. With infinite possibilities.”