Microsoft's latest newspaper ads highlighting Internet Explorer and Bing features. Microsoft Advertising this week has been running ads which focused on some key differences between some Google products and practices and some Microsoft products and services spurred by Google's privacy polic changes.
Microsoft's Frank X. Shaw, CVP, Corporate Communications, in a February 3 blog post notes, "Microsoft's products and services, like Internet Explorer or Bing or Hotmail, are designed to put you first. And that's a great experience, one you don't have to "share" with Google. "
For bing, Shaw states, "for a great search experience, all you've to do is click on Bing.com. Over the past two-plus years, it's really matured into a great search engine - relevant results, experiences designed to help you do more, as opposed to searching more, and we think it's every bit as good as any search product out there. I'd encourage you to try it for a day or a week or a month, really get to know it, and see what you think."
He further notes, "overall theme we hit in our ads and here on this blog has been that while Google has one customer - its advertisers - we've many customers." Adding, "of course we've advertising customers, and we love them and are working to make sure we improve the advertising experience for you, and for them," he said.
"But we think of YOU as our customer as well, customers for Office and Windows and Windows Azure and Bing and Internet Explorer and Hotmail and so on - and because we've a big view of who our customers are, we naturally make some different choices than Google does," Shaw added.
Microsoft IE9 & Bing print ad:
Meanwhile, Google responded to Microsoft's allegations saying, "Microsoft does not offer such options to its users." In a myth busting blog post, Betsy Masiello, policy manager, Google, notes:
Apparently, Masiello is wrong -- Microsoft does have a Dashboard called "Microsoft Personal Data Dashboard," that lets users control their online personal information, while also being able to opt in or out of some services and the like.
There is a "MyProfile" tab where info you entered when creating the Live account is listed. Next to it, "My Data tab," lists Interests, Bing searches and Microsoft newsletters. And there's also a "My Choices" tab, so that people can opt out of personalized advertising, which also informs users on the manner in which these ads are being delivered.
It also explains that information on users might continue being collected, and that ads will be delivered based on already collected info.
Microsoft also offers users possibility to "opt-out of personalized advertising from other companies on the Consumer Choice page."