Microsoft at the Cannes International Advertising Festival has announced it plans to roll out its Live Search Cashback scheme in the UK. Cashback was launched at the Advance08 advertising summit in Redmond, and has been in testing in only the US market.
Live Search Cashback offers users the chance to search for products they wish to buy, and then offers cashback savings on the purchase. Microsoft has recently rolled out its Cashback service on eBay.
The company said the UK would be the next market in which it would trial the offering, which allows shoppers to earn cashback on selected purchases made from an initial search using Live Search.
Chris Dobson, VP of global sales at Microsoft Online Services Group, told NMA:
“Cashback has done very well...
... in the US and we will be looking to roll it out in other markets; the UK will be next.”
“It's gone down very well and because it's quite tangible,” he added. “For Microsoft there's no point being a 'me too' company - you've got to do something different and that's what we're doing with cashback.”
Brad Goldberg, GM of the Live Search Business Unit gave a statement:
“As discussed this week, we have plans to scale our search efforts in EMEA. Cashback is a core part of our strategy and we’ll look at that as part of our overall plans.”