Douglas Brown made a teaser “stating that I thought Microsoft would announce they would buy Citrix a day or two before VMware’s VMworld conference” in his post “how Citrix CEO’s decision to buy XenSource was one of the greatest moves in IT history”. Well, it is a few days before VMworld and I must admit I was starting to think I would have to write that there would be no deal and to eat a bit of crow, but today my inbox lit up with rumors. I even heard the rumor on my favorite podcast, Tech 5 with John C. Dvorak. (Dvorak has been doing IT news for over 30 years, this guy does not report on silly rumors)
This being said, why do I believe this might be true and what are the rumors telling me?
- Citrix got rid of all their distributors expect for one, Ingram Micro – Did Citrix make this move to set themselves up better for the Microsoft purchase?
- Citrix stopped spending money on advertising and marketing – Just over six months ago, when I first started hearing the rumors, Citrix was spending money like crazy on ads and marketing events but one day all that money dried up. Why? Is this because they were in the process of selling the company and they wanted to make the bottom line look as good as possible? Or was it because they were trying to make their numbers due to the fact that XenServer sales were just NOT THERE?