Christina Calio, Director of Music Marketing for Zune, is going to make an important speech at the Digital NARM on May 1st at 5pm. Digital NARM is a two-day event to be held as part of InSights & Sounds.07 in Chicago on May 1st and 2nd. What is even more important is that her speech’s title says: “Attendees will hear exciting updates on developments in Microsoft’s new innovative device.”
Christina Calio is the Director of Music Marketing for Zune, Microsoft’s new music and entertainment project. She is responsible for driving label and music industry partner relationships and the promotion of music for Zune. In addition, she leads the team that identifies and programs compelling music on Zune Marketplace, Zune.net, and in Zune advertising, marketing campaigns and events. Her team is also committed to developing new artists through a quarterly artist development program. Calio has been part of driving the Microsoft music strategy since joining the company in 1999. Most recently she was Director of Business Development for Entertainment and Devices, with an emphasis on working with the major and independent record labels. Prior to that, she was at MSN Music, during which time she helped to sign more than 3,000 indie labels to MSN, equaling more than 2 million tracks. Previously, Calio also served as Business Development Manager for Windows Digital Media division, where she managed relationships with major record labels and worked to combine Windows technologies with digital music formats to develop a worldwide media-rich marketplace. Calio’s music industry experience runs deep, including more than a decade of first-hand marketing experience at Geffen Records in Los Angeles.
Could this be the rumored “Sports content?” Perhaps podcasts, games, or improved marketplace? I guess we’ll find out on May 1st.
Microsoft, Zune, Announcement, Features, Christina Calio, Zune Features, Music Marketing