Microsoft Tag came out of beta about 18 months ago, now support QR codes and Near Field Communication (NFC) capabilities.
"To help simplify the growing fragmentation currently taking place in the barcode/reader market, today Microsoft Tag is providing support for the two commonly used 2D barcode formats (Tag and QR Codes) and for Near Field Communications (NFC) capabilities," said Aaron Getz, Microsoft Tag general manager, in a blog post.
Adding, "With this extension, brands have the freedom to choose the format most appropriate for their campaigns and give consumers the ease of one reader to use," he said.
"Marketers are just beginning to harness the power of Tag for all its qualities: a high-quality reader, Tag customization, advanced analytics, extensibility via our SDK and more."
"We are the only solution in market that can create and scan Tag barcodes, QR Codes, and NFC touchpoints, all with a single creation tool and mobile app," said Microsoft.
"Each of the recognition technologies can be used alone or paired together to maximize your engagement. All can be created within minutes using Tag Manager and our reporting gives you the insight you need to accurately measure your campaign's performance. And just like Tag barcodes, our QR Codes and NFC URLs can be updated whenever needed in Tag Manager so you can keep your materials fresh," said Microsoft.