Microsoft announced that "Microsoft Tag," mobile barcode technology is out of beta and that basic use of Tags will be free of charge. "This specifically means you will be able to generate and use Tags that link to our standard scenarios and use the reader application at no cost. By simply going to Tag.Microsoft.com, you can create Tags and deliver rich interactive experiences on mobile phones, track your Tags and read about how companies like Conde Nast and others are using Tag. We also plan to offer the ability to create richer, more powerful, and more effective solutions and experiences through a variety of value-added services, such as advanced reporting and analytics and real-time location services. We'll add these and other value-added features over time," writes Microsoft. Tag Campaign Manager and improved Tag Reader clients and also introduced some cool new features to enhance customers' ability to create, execute and track creative Tag campaigns.
More Info: Microsoft Tag