Microsoft is boldly reshaping the Windows PC purchase experience with unprecedented focus, resources and investments. We are transforming how we reward our channel, re-inventing the assets we are making available to land in the channel and revisiting how we assort our products,” a member of the Windows Channel and Partner Marketing team explained.
Microsoft will focus on initiatives stronger than the cartoonish “They came for Windows Vista”. At retail, Windows traditionally fails to provide equivalence in terms of revenues to OEM sales. And it is on the original equipment manufacturers that the Redmond company focuses to provide over 80% of the Windows Client Division's revenue.
The software giant plans to work closely with its select group of tier-one-partners in order to ensure that Windows 7 PC purchase experience will go well beyond what was available with Windows Vista. In this context, there will be a series of key business decisions on Windows 7 which tier-one-partners will be informed as a part the company's investment in the next iteration of Windows.