Ask Sponsored Listings is going to be added to Microsoft Office Live's adManager Beta search advertising service.
This is reportedly the first time in five years that two of the top five search engines have joined together to offer search engine ads to advertisers. This will enable those using Microsoft's adManager to easily advertise on Live.com and MSN as well as on Ask.com.
“We are very excited about the integration of Ask Sponsored Listings, as this provides more options for our small businesses to market their companies and attract new customers,” said Baris Cetinok, director of product management and marketing for Microsoft Office Live. “Adding Ask Sponsored Listings to our adManager service gets us one step closer to our goal of providing small businesses with an all-inclusive search engine marketing service.”
James Speer, general manager of search marketing at IAC Advertising Solutions, said, “The Ask Sponsored Listings advertising network reaches over 59 million monthly unique users. The integration of Ask Sponsored Listings with Microsoft Office Live makes it easy for marketers to extend their pay-per-click ad campaigns to our publisher network.”