Vistiors of PDC 2010 will have a chance to shop at the Microsoft Company Store! "The offer is part of the welcome reception which takes place on October 23rd. To purchase at store, you must present a photo ID that matches the name on your conference registration/voucher," Microsoft.
"PDC10 attendees may purchase up to $120 USD in Microsoft software; there is no purchase limit on branded merchandise or books. If you cann't attend Welcome Reception, you'll receive voucher at Day 1 registration check-in and U.S. attendees. And outsider who can't attend Welcome Reception, may shop Company Store during normal business hours, but you must present your voucher and photo ID at the time of purchase."