Microsoft Now a Member of Coalition for Better Ads - Content Network Sunset Data Cleaning up on Nov. 30th

Microsoft joins the Coalition For Better Ads. Bing Ads to cleanup data related to the content network that is no longer relevant on November 30th, 2017.

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Coalition for Better Ads (CBA), formed by leading international trade associations and companies involved in online media to improve consumers' experience with online advertising — has a new member on Wednesday, as Microsoft announced it has joined the CBA.

With this move, Microsoft aims to develop standards for improving and safeguarding digital advertising on the web that function better for consumers, marketers and publishers with this collaboration and support from online advertising industry, says Rik van der Kooi, Microsoft Search Advertising cvp.

Also, Wednesday, the Bing Ads has announced of begining the cleaning of content network data ensuring you have the most relevant entities.

On June 30th, the content network was deprecated and the ads serving was stopped, too. Even though, the content ad groups with content bid settings and content keywords still exists in Bing Ads accounts.

Now, on November 30th, Bing Ads is planning to cleanup this data as it's no longer relevant. So, "advertisers accounts contain only relevant entities that contribute to advertising and deliver a return on investment."

However, should you still want to re-use these content ad groups, advertisers are advised "to edit their ad distribution to search network," as well as also ensure to "set up keywords within content ad group to a different match-type."

For more details on how to re-use the content ad groups or the content keywords in search network, check out the Help Center here, and here.

Also, note that after November 30th, the ad groups that have ad distribution set to both search and content network (default settings) will be migrated to search network only.

And, the ad groups that have ad distribution set exclusively to content network along with keywords with match type of content will be deleted. Since, Jun 30 onwards, the ads in these ad groups are no longer serving in the content network.

And of course, you'll no more be able to create or update match-type content and set content bids in ad group setting, bing ads says.