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Microsoft no Blu-Ray on Xbox

Shane Kim, vice president of strategy and business development for Microsoft’s Interactive Entertainment business, tells to Chris Morris on Forbes.com that the company has “no interest” in adding Blu-Ray functionality to its console, opting instead to focus on digital distribution.

“I can categorically say that we’re not working on a Blu-Ray player for Xbox 360,” says Kim. “To my knowledge, we don’t have any intent to do that.”

Kim, though, says the company is more interested in pursuing digital distribution as a method for building its non-gaming audience.

Microsoft backed up those claims Monday, unveiling a partnership with Netflix (allowing Xbox Live subscribers the ability to stream up to 10,000 movies and television shows directly through their Xbox 360 starting this fall.

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