According to a partnership announced between MSN China JV and SINA Corporation (which runs Sina.com -- China's largest infotainment web portal) is the first time Microsoft bringing localised Chinese content and social networking services to Windows Live users. The partnership will involve collaboration in the areas of blogging, micro-blogging, instant messaging, localised content, and mobile communication.
In addition, MSN China will also offer a new micro-blogging service -- MSN Microblog, powered by Sina Microblog. However, this isn't the first time MSN China is entering the micro-blogging field. Back in Nov'09, MSN China launched "MSN Juku", a Twitter-like service, however it was widely criticised to have plagiarized from another micro-blogging website Plurk. MSN Juku survived for only two months before Microsoft indefinitely suspended the service and confirming that 80% of the code was copied from Plurk by an external contractor developing the service.