Microsoft has launched a niche vertical called Real Live Moms for its Windows Live service that offers a space for moms to create a personalized space and network with other moms.
You can create a scrapbooking slide show, blogs, favorites lists, and more to showcase your growing bundle of joy. Windows Live tools are deeply integrated with this service, letting moms chat with each other using the Windows Live messenger, find local parks and other locations using the Live Search Maps, and email each other using hotmail. As a matter of fact, simply clicking on another user name pulls up a window for you to send an email. There are other tools within this network that offer tips for creating a personal space within the Live network, from sharing photos and videos to designing print-free business cards. There are also parenting tips offered in this community, specific, targeted content for personal spaces (i.e. sing-along videos), and widgets, like a baby counter or a sandbox that makes your text look like it was drawn in the sand.
Now that all of the Windows Live services have been integrated and offered as a single suite, it’s not surprising that verticals such as Real Live Moms are being created and promoted. Coghead and WetPaint have recently launched vertical solutions as well.
Microsoft, Windows Live, Windows Live Moms