Microsoft lacks "Plan B" strategy; Live Search Perks smacks of desparation

Live Search Perks is just another sign that Microsoft lacks a "Plan B" strategy to gain share against Google without buying Yahoo, says a Collins Stewart analyst. “Our preliminary reaction is that SearchPerks will likely result (in) a sub-standard outcome,” Aggarwal wrote in a report Thursday. “In our view, attempts like this one can in fact […]

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Live Search Perks is just another sign that Microsoft lacks a "Plan B" strategy to gain share against Google without buying Yahoo, says a Collins Stewart analyst. “Our preliminary reaction is that SearchPerks will likely result (in) a sub-standard outcome,” Aggarwal wrote in a report Thursday. “In our view, attempts like this one can in fact hurt Microsoft's reputation in the eyes of end-users and advertisers.”

Speaking of Yahoo, its shares have hit new lows, trading around $16.50 recently--half of the $33 per share that Microsoft was willing to pay at one time. Some say a combination of the economy and a lack of alternatives mean that Yahoo will eventually find its way into Microsoft's arms, though the software maker has not been offering any warm words for Yahoo of late.

Source:→ CNET News

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Deepak Gupta is a IT & Web Consultant. He is the founder and CEO of diTii.com & DIT Technologies, where he's engaged in providing Technology Consultancy, Design and Development of Desktop, Web and Mobile applications using various tools and softwares. Sign-up for the Email for daily updates. Google+ Profile.